Chocolate Quarter revealed as new name for Keynsham care village

Published on: 02 Apr 2016

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April 2016

A former Somerdale worker has been given the honour of naming the new retirement community that will be housed in the iconic factory buildings.

Seventy-year-old Donald Ogg’s suggestion The Chocolate Quarter was selected by The St Monica Trust for its £60 million development as part of a competition, which attracted more than 100 entries.

Keynsham resident Mr Ogg worked at Somerdale for 47 years before retiring in 2007 and has also received a £250 prize for coming up with the winning name.

He said: “I was able to get an engineering apprenticeship at the factory when I was 16 and eventually ended up the manager of the same workshop that I’d done my apprenticeship in.

“It looks like The Chocolate Quarter is going to be very good for the local area and who knows – after working there for 47 years I might be living there one day.”

The complex is due to be complete in spring 2017 and will comprise a 90-bed care home, 140 assisted living apartments, office space, retail outlets and leisure facilities.

Steven Webster, marketing and communications manager at The St Monica Trust, said: “We believe that The Chocolate Quarter is a fitting collective name for this thriving part of Keynsham, which will continue to be a destination for the local community.

“It was important to have a name that represents both the history of the Somerdale factory and the high quality facilities, retirement apartments and office space that we will be providing.”

The trust has also revealed a new logo for The Chocolate Quarter inspired by 1920s design and incorporating the factory buildings’ roof towers.

Potential residents will be able to get their first look inside the development this summer, when a show home is due to open.

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